Hey, I’m Joel, Co-Founder of Family on Purpose!
I’m on a mission to teach families how to harness the most powerful resource they have growing at home - their family culture. For over 10 years, I crafted the culture of organizations on five continents. One day, it dawned on me that I wasn’t applying my culture expertise with my own family - a hard realization to have!
My wife, Elaine, and I decided we needed to stop winging family life and start doing family on purpose, so we sat down together and crafted our family culture. Now, we help busy parents around the globe who feel stuck at home to create a simple plan to do family on purpose.